TWG TargetMail combines the digital marketing expertise and services of TWG with ExactTarget's ASP-delivered, patent-pending e-mail marketing technology to help you create and foster strong, meaningful customer relationships via local e-mail dialogue — true one-to-one marketing. An interface easily mastered by the non-technical user for fast, low-cost e-mail campaigns. Sophisticated e-mail marketing strategies such as personalization, dynamic content and list segmentation can be executed in a point-and-click manner. A true global/local architecture allows corporate branding to be locked within templates that can be personalized by company franchisees, distributors and field salespeople. This strategy allows each e-mail interaction to be targeted precisely to the right customer or prospect. Integrated resource libraries reduce e-mail design time and enhance results by putting all content, images and populated templates at users' fingertips; allowing linked documents to be tracked; enabling survey functionality to be incorporated into e-mails. Conversion tracking integrates with your Web site and enables you to track Web visits and conversions generated by your e-mail campaigns, find critical Web site "drop-off" points and more. © 2003 TWG/The Wallinga Group All rights reserved. Read our Privacy Policy.