TWG TargetMail combines the digital marketing expertise and services
of TWG with ExactTarget's
ASP-delivered, patent-pending e-mail marketing technology to help
you create and foster strong, meaningful customer relationships via
local e-mail dialogue — true one-to-one marketing.
An interface easily mastered by the non-technical user for fast, low-cost
e-mail campaigns. Sophisticated e-mail marketing strategies such as
personalization, dynamic content and list segmentation can be executed
in a point-and-click manner.
A true global/local architecture allows corporate branding to be locked
within templates that can be personalized by company franchisees,
distributors and field salespeople. This strategy allows each e-mail
interaction to be targeted precisely to the right customer or prospect.
Integrated resource libraries reduce e-mail design time and enhance
results by putting all content, images and populated templates at users'
fingertips; allowing linked documents to be tracked; enabling survey
functionality to be incorporated into e-mails.
Conversion tracking integrates with your Web site and enables you to
track Web visits and conversions generated by your e-mail campaigns,
find critical Web site "drop-off" points and more.
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